• Ingenious Web Marketing Campaigns combined with PR in other media drive traffic to your sites, profit to your bottom line and offer very quick return on investment.
  
  
• Stunning visuals, captivating copy, music and video will embody the spirit of your organization and bring your Web presence to life through a compelling, multi-sensory experiences for your audience.
  
  
• Our unique One Touch Shopping ™ e-commerce service empowers you to maintain a Web presence that rivals your largest competitor for a tiny fraction of their cost.
  
  
• With the same browser you are using now to view this page, our Dynamic Content Publishing System gives you complete control over your Web site photos, content, newsletters, events and more — ensuring that your Web content is fresh and always up-to-date.
  
  
• Decades of experience building custom software enable us to integrate a Web application that will keep your costs down and enhance your productivity, quality control and communication.
  
  

Full-Service Web Development, Marketing & PR Firm
We at Van Ness Group have been building successful marketing and PR campaigns using the Web and other media to deliver business value to our customers since 1998, when our founder (Peter Van Ness) predicted that in five years time nearly every company would either have a Web site or wish they did.

Now that his prediction has come to pass and the Web has become a fact of life, we draw on our decades of experience in software development, marketing and PR to provide our clients with complete Web development, marketing and PR services.

Web, Marketing & PR Success
More than mere search engine optimization (SEO), our comprehensive Web marketing and PR campaigns drive qualified traffic to our clients' sites and revenue to their businesses while allowing them to cut their advertising budgets — some by as much as 2/3.

For concerts and festivals we offer complete ticketing services at very reasonable rates (substantially lower than TicketMaster, etc.) as well as full concert promotion, programming and sponsorship. We can also offer full concert and festival production with our partner, Impact Arts Events Group as we did for the highly acclaimed waterfront music and arts festival Celebrate Gloucester.

We bring decades of business experience and marketing specialists to the task of developing a marketing campaign that begins with a comprehensive analysis of your market(s) and your competition on the Web. Our thorough research and analysis enable us to match the right mix of marketing opportunities with your marketing budget.

Many companies who promise top Google placement saw their clients' sites vanish from Google search results in November and December 2003. By contrast all of our clients' search engine rankings survived the shake up — most were improved.

More recently, clients of companies, such as Traffic Power, found themselves removed from Google's index altogether. When choosing a Web marketing partner, you must be extremely careful to find a company that employs solid business methods and technical best practices. Van Ness Group is such a company.

In order to be successful on the Web, you need to take advantage of several marketing strategies, including site optimization, periodic newsletters, press releases, Google AdWords, free directory placements, paid listings, advertising and linking partnerships.

Van Ness Group is uniquely qualified to provide all of these services, which is why our clients continue to enjoy both revenue growth and improved search engine placement.

We measure our success by your increased traffic and revenue.

Here are just a few examples:


• Less than a month after launching a new Cape Ann Travel Web Site for the Cape Ann Chamber of Commerce (north of Boston, MA), it soared to the top of Google organic listings for travel related terms, and on July 3, 2005 received over 3 times the number of visits it was typically receiving before its renovation.
  
  Today it has become Cape Ann's premier Web site, ranking at the top of search engine results for all local travel and turism related terms as well as over 100 business categories. (For example, search Google for "art galleries cape ann" or "diners gloucester ma".)
  
  
• Our client MyStockOptions.com is among the top 3 in Google's organic search results for the term "stock options" (out of 185 million results) and CyclocrossWorld is number 1 for the word "cyclocross" (out of nearly 4 million results). They both maintain their positions using our Dynamic Content Publishing System to keep their content fresh all year round.
  
  
• Using our exclusive One Touch Shopping ™ e-commerce system, Nantucket Chocolatier immediately increased their average order size by 25%. And their revenue continues to climb. This year it has more than doubled. All this for a tiny fraction of what their competition pays.
  
  
• Back in 2002, our Web marketing campaign increased Web-based revenue for Yankee Whale Watch and Deep Sea Fishing by an astounding factor of 20 over the prior year — and that was during the worst tourist season in a decade.
  
  Today Yankee Fleet's Web site brings in the majority of their new business. Plus their sales continue to grow while most of their competition is flat. Most importantly, they cut their ad budget by 2/3.
  
  Our Gift Certificate program is generating substantial "found money" according to their CFO (more e-commerce details).
  
  
• We transformed Calypso Hurricane from an obscure calypso group into one of New England's most popular (and most expensive) wedding and party bands.

What can We Do for You?
Whether you are designing a new high-production value Web site, building a Web application, selling products over the Web or designing a virtual tour, with Van Ness Group as your partner, you will be much more likely to succeed.

We'll start by helping you answer Six Vital Questions:

1. Why should I undertake this project?
   (or what do I wish to accomplish?)
2. When must it be ready?
3. Whom do I serve?
4. What impression do I want to make on them?
5. How should they act once I have their attention?
6. Where do I commit my precious resources?

You could skip this step. You could also go to those who specialize in some narrow area, such as content, design, marketing or technology. You might even finish your initial project for less.

If, however, you want to create a truly extraordinary experience for your audience, while directly enhancing your bottom line, you need the synergy found at Van Ness Group, Inc. — an inspired coterie of artistic talent, technical expertise and business savvy.

Check out our work and see what we mean. Then Contact us to learn how we can help you with your project. We will visit you soon and spend some time with you, your staff and any other stakeholders you feel are meaningful to your organization — and if we feel that working together would benefit you, we'll come back.

Van Ness Group Development Process
Masters of marketing, design, audio and video production, communications, technology and project management will guide you through an inspiring journey.

Some say Web development is half art, half science and half business -- requiring you to give 150% to get it done right. We find the mix -- and the priorities -- differ with each client. Perhaps that's one reason why, although we work very hard, we have lots of fun.

After answering the Six Vital Questions, others may arise. You may feel the need for us to help you create a project plan or, if the project is well enough defined, you may prefer that we give you a fixed price quote.

Either way, once we have a feel for your operation and fully understand your needs, we will realize goals, together, that may lie far above your current expectations. Moreover, we will achieve these goals within a realistic budget and time-line that is under your control.

Get Going Today
Does this flexible, common sense approach appeal to you? If so, call us now (978.525.9093) or use our convenient on-line form.

We'd love to have an introductory dialogue with you and explore ways that will help you harness the power of new media for the benefit of all your stakeholders.